New brand identity for Hepburn Apartments, a recently renovated apartment community located in the heart of Downtown Phoenix just off Roosevelt Row


Visual Identity
Logo Design
Branding Collateral



Located in Roosevelt Row, Phoenix’s most sought-after historic district. The Hepburn was built in 1957 and underwent significant renovations in 2022, seamlessly blending modern enhancements and state-of-the-art amenities into its nostalgic architecture, preserving its vintage allure and timeless ambiance.

C25 M25 Y40 K0

C0 M0 Y0 K95

C38 M37 Y55 K4

C0 M0 Y0 K90

Collectively, our diligent efforts culminated in the creation of an exceptional, yet simple brand. The entire branding journey unfolded seamlessly, guided by a logical approach, resulting in a harmonious outcome that resonated from every perspective.